RWW: 10 Ways Social Media Will Change in 2009
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Ravit Lichtenberg wrote a great article discussing the ways that social media is expected to change this year. The article discusses how social media is evolving, and how there are now hundreds of piggy back applications and tools built around the multitude of existing social networks.
1. Its All About People
We’re moving away from “users,” “customers,” and “shoppers”: social media is bringing back the human element to all digital interaction. People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community. Forrester’s Social Technographic research and Charlene Li and Josh Bernoff’s Groundswell represent a huge step towards a new kind of behavior-driven segmentation, but companies that want to succeed will need to take it further and tap into people’s evolving needs, using the social media context as the new baseline.
Get the rest of the steps at ReadWriteWeb.
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