A Look At The World of Viral / Social Media Marketing, Internet Marketing and PR.

10 of The Most Amazing Viral Marketing Campaigns Ever

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A successful viral campaign can catapault a brand’s awareness to a whole new level and really get people talking about it. The viral part is when people like it so much that they want to show their friends what they’ve found. The campaign then becomes viral as it is viewed, linked to and shared amongst drastic amounts of people.

Today I will take a look at some of the most amazing and successful viral marketing campaigns ever executed.

  1. Burger King: Subservient Chicken
    This chicken was exactly that: subservient. The interactive website allows you to tell the guy in the chicken suit what to do and he would act it out, on command. The site was so catchy to visitors, that it has earned a spot as one of the most successful viral campaigns ever as it was shared millions of times.
    Subservient Chicken
     
  2. Nike: A Touch of Gold
    A Nike rep was dispatched to give Ronaldinho his new Nike soccer cleats, with a camera man covering the whole thing. Ronaldinho proceeds to put the cleats on, and perform some amazing tricks with the soccer ball and his new Nikes. Ronaldinho’s performance is the touch of gold, and the people who were smart enough to decide to use this as a campaign made a really smart move. This has become one of the most viewed sports related viral videos online.

     

  3. Gmail: Invite only pre-launch
    One of the best viral campaigns was Hotmail’s in 1996, but that was in a time with much less competition. When Google’s Gmail was first announced, people could only sign-up for the service if they were invited by an existing user. The fact that people felt like they were hooking their friends up with a “coveted” Gmail invite really helped to create cheerleaders for the new email service. That and the fact that it is an excellent email service made this a huge success for Google.
    Gmail Invite Only
     
  4. Transport for London Agency: DoTheTest.co.uk Awareness Test Video
    This video presented you with an awareness test where you have to closely watch the white team to see how many times they pass the ball. They then show you how easy it is to be unaware of something if you are focused on something else. Watch the video and see this amazing viral “awareness test” for yourself.

     

  5. BlairWitch.com: “Real Events” Leading up to the “Documentary”
    The website portrayed what clearly appeared to be real events that occurred. Their were even reports of missing people, and some really convincing videos to back it up. They used all of this to make it appear like it was  a real documentary. Well as we all later found out it was all acting, but it was also pure genius. The Blair Witch Project grossed over $240 million dollars, with a budget of less than $25 million.
    BlairWitch.com Viral Campaign
     
  6. Read the full post…

Poll: What is Your Favorite App to Use for Twitter on The Go?

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Poll: What is your favorite app to use when Tweeting from your phone? Read the full post…

Twitter is Growing at a Staggering Rate

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Twitter is now growing at a staggering 1,382 percent according to Mashable. Read the full post…

25 People You Should Follow That Tweet About Social Media

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twitter_logo_125x29In the past, I have used Twitter on behalf of my clients to help them get more exposure and manage their PR using social media. I routinely read through tweets from some of the leading people in social media who were constantly providing me with new ideas on how to help my clients through the use of Twitter, Digg and other social media sites.

After constantly reading tweets from the movers and shakers in social media, I have built up a list of Twitterers that every marketer should follow if you are in anyway involved in the world of social media. The amount of useful information provided by these people will amaze you.

  1. Pete Cashmore
    Pete’s bio “Follow Mashable for the latest news on Twitter, social networking and social media.
    Followers: 64,419
  2. Robert Scoble
    Robert calls himself a “Tech geek blogger who writes about and videos innovators in tech industry.”
    Followers: 57,473
  3. Chris Brogan
    Chris’ bio: “
    President, New Marketing Labs, a social media agency and education company.
    Followers: 41,140
  4. Darren Rowse
    Darren’s bio: “
    Blogger, Author, Social Media Participant. Get a peek behind the scenes with my Tweets. Check out TwiTip.com for Twitter Tips.
    Followers: 35,595
  5. Jeremiah Owyang
    Jeremiah’s bio: “
    Currently employed as Senior Analyst, Social Computing, Forrester Research | How I use Twitter http://tinyurl.com/24lv65
    Followers: 28,086 Read the full post…

Social Networking Surpasses Email Popularity

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MarketingPilgrim recently wroate an article discussing how social networking surpasses email popularity. Read the full post…

From Bankrupt to Growth: How A Local Business Grew Using Twitter

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See how this Tea business went  from bankrupt to successful by using Twitter. Read the full post…

8 Traits of Highly Effective Influencers

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This is a great post written by TechnoSailor about the 8 Traits of Highly Effective Influencers. Read the full post…

How to Influence People on Twitter

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Are you looking to find some good resources for attracting and influencing people on Twitter? Derek Halpern has created a twitter resource which brings together some really good articles on doing just that. It goes from tips to getting started on Twitter all the way to Twitter case studies on how others are using it to influence people. Read the full post…

Why Social Media Marketers Are Here to Stay

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According to Jim Tobin of Marketing Pilgrim, the social media genie isn’t going back in the bottle. Jim points out how people who specialize in social media marketing will always be in demand.

He noted that “historically, the specialists stick around.”

  • 1996: “Once advertising agencies figure out HTML, they’ll do all the web development. These interactive agencies will be absorbed.” Should’ve been true. Wasn’t.
  • 2000: “Once the interactive agencies figure out the tricks of SEO, specialists in search engine optimization will go away.” Again, didn’t happen.
  • Today: “Once the PR people, or the ad people, or the digital people, or maybe the SEO people, figure out this social stuff…”  Not going to happen.

So basically he is saying that bigger, broader, traditional advertising agencies simply cannot take all the work away from social media marketing specialists. Naturally the firms with the smartest HR people realize that recruiting these specialists is their best bet. Read the full post…

A Look At Good and Bad Marketing in Social Media

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Chris Brogan took a look at some of the social media marketing campaigns on twitter who had been targeting him. After looking at the following screenshots, you can see how overusing automated scripts can be bad for your brand image. Read the full post…

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My name is Mustafa and I was born and raised in sunny Southern California. I have worked on various social media, internet marketing and online PR campaigns for clients in different industries. More...

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